Digital Media Buyer

Department

Marketing Team

Reports To

CMO

Role

The person shall be an ambitious and purpose-driven Media Buyer to cope with the fast growth of our company. This person will be intellectually curious, resourceful and enthusiastic and hungry for a new challenge in a fast-paced and forward-thinking environment.

The role will be responsible for all media buying activities, ensure that required volume is upheld while keeping CPAs in-line and having an eagle-eye on ROI, develop effective marketing strategies to meet company’s customer acquisition and revenue growth targets by keeping our company competitive, innovative and keeping brand reputation fantastic squeaky clean.

Reponsibilities

Cultivate strong team culture by injecting company’s vision, mission and core values into team discussions and decision making processes and behavioural standards
Oversee all activities of media buying
Keep ad-spend volume up and profitable
Execute marketing strategies to meet the growth client acquisition targets
Responsible for performance reports and analyse with targeting to maximize ROI of various marketing activities
Perform market and digital analyst, report and generate insights to identify business opportunity in category and support business decisions
Execute digital marketing campaign which cover, but not limit to, website management, SEO, SEM, GDN, content marketing and e-marketing campaign management
Perform ad hoc assignments by management
Provide digital marketing campaign support to customers and maintain strong customer relationships

Results

12 months marketing campaigns execution to strategies
Google page one ranking for major digital platforms with proven results
Achieve ROI per company’s target through detail data analysis of ads performance
Exploring and testing of new traffic sources

Requirements

Degree or above in Marketing, Business Management or relevant discipline
Minimum 3-5 years strong and demonstrable experience in digital marketing experience/eCommerce capacity
Experienced in media buying on Google and Facebook with a proven record on marketing budget management
Strong in SEO with proven results
Experience in online programmes and services in preferable
Strong business acumen and innovative thinking, result-oriented, good team player
High Cantonese fluency is a must and English proficiency is preferred
Excellent communicator and values teamwork
Self-starter, hunger for success, eager to learn and open to new ideas
Strong passion for the internet environment, result-oriented, proactive, and independent
Strong sense of responsibility, well organised with exceptional problem-solving skill with a can-do attitude